Strategy – a platform for success
Our thinking starts where the populous are playing – online. We’ll sit with you, chat with you and work out with you who you’ll be and how you’ll be in this medium.
Finding the nugget
This is where our data junkies get their fix. We trawl, we collect and we find the nuggets that become insights and truths about your brand. We see who’s playing in your playground and we observe. We find connections, we see trends, we develop insights.
Where you should play
We see who else is playing and how they’re playing. We find a place you can play and play like no-one else. It makes you unique. It’s here we discover and develop what makes you and how you’ll behave in this space.
Starting the chat
It’s time to speak to your audience and find out what they want. This is how it works with digital…it’s now a two-way conversation. Now it’s all about them, who they are, where they are, what they want and what they don’t want. So we need to be more relevant than ever.
The big idea
With all this in mind we begin to develop concepts…it might be a sketch, it could be written in a simple paragraph, a possible framework, a storyboard, even a full mock-up. Whatever it is it helps you to visualize the idea and see how it will comes to life online. This is where we work with you to tweak and test before we perfect it and move into production.
Making your move
So let’s bring your strategy to life. This is where plan becomes implementation.
We work out with you where best to be and the best way to go. We know that this has internal implications on your business. With this in mind we make our recommendations. With this in place we also set measurement metrics for a set number of objectives.
The dark arts
With plan in hand we pick up our tools and build. We combine strategy, intelligence, creative and technology into a maelstrom of words, interfaces, ads, pages, animations, pictures, videos, interactivity and ultimately engagement. When it comes to digital there’s nothing our team can’t dream, imagine, invent and create.
Test, refine, test, refine, test, refine…
Push it live!
(Only) The beginning…
And that was just Step 1. Digital media is a living, breathing organism and we treat it as such. Our ongoing mantra is test, measure, optimise. Rinse and repeat.